Toemat.com and the IMG_0000 app strive to protect your personal information and your privacy.
IMG_0000 is an invite-only app. Every morning it shows eight forgotten iPhone videos from around 2009 to 2012: home videos people uploaded straight to YouTube that hardly anyone ever watched.
What information is collected
To join, you enter an invite code from a friend and pick a display name. After that, the app’s server keeps a small amount of information:
- Your display name and a randomly chosen avatar color
- Who invited you, and when you joined
- Your friends in the app, and friend requests you’ve sent or received
- The invite codes you create
- The videos you like, the comments you write, and which videos you’ve started watching, which is how the app counts the videos you’ve seen
- Any videos or comments you report, and anyone you block
- If you turn on notifications: your iPhone’s push notification token, and which notifications you want
Your display name, likes and comments are visible to the other people in the app. Reports and blocks are not: only the developer sees them, and someone you block isn’t told. Your friends are only shown to you, and declining a friend request is never shown to the person who asked.
IMG_0000 does not collect email addresses, phone numbers, passwords, contacts or location, and has no ads, analytics or tracking of any kind. You stay signed in with a random token kept in your iPhone’s keychain; the server only stores a scrambled copy of it.
How your information is used
Only to run the app: showing your name next to your comments, counting likes, remembering what you’ve watched, hiding what you’ve reported or blocked, and notifying you when a friend comments or wants to be friends. It is never sold, shared with advertisers, or used to track you anywhere else.
A few services carry data along the way. Cloudflare connects the app to the server and DigitalOcean delivers the video files; notifications are delivered by Apple’s push notification service; like any web service, they see your IP address in order to send you the data. Tapping the YouTube button opens the original video on YouTube, where YouTube’s own privacy policy applies. The captions on each video are written with help from Anthropic’s Claude, using only the public video itself; none of your information is ever sent.
About the videos
The videos are public YouTube uploads. If one of them is yours and you’d rather it not appear in IMG_0000, email mail@toemat.com with a link and it will be removed.
Deleting your information
Signing out removes your sign-in token from your phone. To delete your account, open your profile in the app and tap Delete account. Your account, comments, likes, watch history, friends, reports, blocks and notification settings are deleted from the server right away. You can turn notifications off at any time in the app’s profile or in your iPhone’s Settings. You can also email mail@toemat.com with your display name and it will be done for you.
How to get support
The Terms of Use cover what’s allowed in the app and how reports are handled.
In the event you need support please email mail@toemat.com. Bonus points for including your favorite forgotten video.
